Overview
La Growth Machine’s HubSpot integration helps you keep your CRM clean, usable and relevant.
You can control when LGM creates a HubSpot contact and define when a lead should be skipped in your campaigns.
Key benefits
Cleaner CRM: Create HubSpot contacts only when leads reach the right stage in LGM
Better pipeline control: Skip leads who already have a deal in HubSpot
Smarter campaign logic: Skip leads based on their HubSpot lifecycle stage
Prerequisites
Before using these HubSpot controls, make sure that:
HubSpot connection: HubSpot is connected to LGM
CRM sync: CRM synchronization is enabled in your campaign
Permissions: You have the right permissions to configure the CRM integration
Plan: You are on the Ultimate plan
Create a HubSpot contact based on a trigger
By default, LGM creates a HubSpot contact when the campaign starts.
You can now choose another moment for contact creation.
Available triggers
You can create the HubSpot contact when the lead reaches one of these statuses:
Contacted
Replied
Won tags
Custom tags created by you
Example:
You select the trigger tag Replied.
The lead enters your LGM campaign
LGM does not create the contact in HubSpot yet
The lead replies
LGM creates the HubSpot contact
Previous actions linked to the lead are synced back to HubSpot
Skip a lead if they already have a HubSpot deal
You can enable a rule that automatically skips a lead if a deal already exists in HubSpot.
Use this to avoid prospecting someone who is already active in your sales pipeline.
Important: This rule is not retroactive.
If you enable it on a campaign that is already running, leads that are already active will not be automatically checked or stopped.
Skip a lead based on their HubSpot lifecycle stage
You can also define a skip rule based on the HubSpot lifecycle stage.
Examples
You can skip leads whose lifecycle stage is for example:
Customer
Opportunity
Unqualified
If the lead matches the lifecycle stage you selected, LGM skips them in the campaign.
FAQs
When does LGM create a HubSpot contact by default?
When does LGM create a HubSpot contact by default?
By default, LGM creates the HubSpot contact when the campaign starts.
Can I choose when LGM creates the HubSpot contact?
Can I choose when LGM creates the HubSpot contact?
Yes. You can choose a specific trigger, such as Replied, so the contact is only created once the lead reaches that stage.
What happens to previous lead actions if the contact is created later?
What happens to previous lead actions if the contact is created later?
Previous actions linked to the lead are synced back to HubSpot once the contact is created.
Can LGM skip leads who already have a HubSpot deal?
Can LGM skip leads who already have a HubSpot deal?
Yes. You can enable a rule that skips leads when an existing HubSpot deal is detected.
Can LGM skip leads based on lifecycle stage?
Can LGM skip leads based on lifecycle stage?