Overview
A/B Testing helps you compare message variants inside your prospecting sequences so you can make data-driven decisions. Instead of guessing, you quickly see which approach performs best and scale what works.
Key benefits
Higher reply rates by validating the most impactful messages
Faster learning with clear, comparable results
Continuous improvement across emails and LinkedIn outreach
What is A/B testing?
A/B Testing is a feature that lets you compare two variants of the same message or communication channel within your prospecting sequences.
By running variants side by side, you can quickly determine which approach delivers the best results (opens, clicks, replies, conversions).
Why use A/B testing?
Every audience is different, so knowing what truly resonates is crucial.
A/B Testing allows you to identify what works by testing, for example:
Two email subjects
Two LinkedIn approaches
Two message styles
This validation helps you lock in the most impactful messages and significantly increase your positive response rate.
How to set up an A/B test in your sequence
Follow these simple steps.
Step 1: Access your sequence
Open your campaign sequence editor
Step 2: Select the step to test
Click an existing step
Or add a new one (LinkedIn message or email)
Step 3: Create a variant
Click the AB button to add a second version
Customize each variant (text, email subject, variables, etc.)
Step 4: Save and launch
Click Save to immediately activate the A/B Test
What elements can you test?
You have plenty of options to refine your messages.
Emails
Email subjects
Email body content
LinkedIn messages
LinkedIn Connection requests
2 different invite notes
1 connection without note vs 1 connection with invite note
LinkedIn voice messages (coming soon)
How to analyze your results
To measure results effectively, compare the performance of each variant.
From your campaign tracking
Go to your campaign
Open the Channel Statistics tab
There you can review:
Global statistics
Variant-specific performance
Open rates, clicks, replies, and conversion rates
Use these insights to select the best-performing variant and improve future campaigns.
Easily manage your A/B variants
Once you’ve identified the most effective variant, you can manage it anytime.
Pause a variant
Directly from the sequence editor
From the Reports menu
From campaign tracking in Channel Statistics
Reactivate a variant
At any time
In just a few clicks
Whenever you need it
Tip: keep past variants available. What didn’t work today might perform better with a different audience tomorrow.
How to access the A/B test feature
A/B testing is available to:
Users on the Pro plan
Users on the Ultimate plan
Users in Trial
Important: if you’re on the Basic plan, you can upgrade your subscription to unlock A/B testing.
Best practices for reliable results
Follow these tips to get meaningful, trustworthy insights.
One variable at a time to ensure accurate analysis
Enough time: let tests run at least one week
Regular optimization based on observed results
Persistence: A/B testing is an ongoing improvement process
Apply these best practices and A/B Testing will quickly become your best ally for building high-performing campaigns.
FAQs
What is A/B testing?
What is A/B testing?
It’s a method to compare two variants of a message or channel to identify which one performs best.
Can I test multiple changes at once?
Can I test multiple changes at once?
It’s not recommended. Testing a single variable per test leads to clearer, more reliable results.
Where can I see my A/B test results?
Where can I see my A/B test results?
In your campaign under the Channel Statistics tab.
Can I pause an A/B variant?
Can I pause an A/B variant?
Yes. You can pause it from the sequence editor, the Reports menu, or Channel Statistics.