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Can I A/B test?

Is it possible to conduct an A/B test?

Titouan Decap avatar
Written by Titouan Decap
Updated over 4 months ago

A/B testing your copywriting is a great way to improve and identify the best hook for similar audiences. Find out if you can do this with La Growth Machine!

Table of Contents

Is it possible to do an A/B test?

At present, La Growth Machine does not have a native feature for A/B testing.

We base our decisions on user feedback and the popularity of specific features. If you upvote a feature, we can notify you individually when it goes live! This is a chance to influence our development roadmap.

Currently, there is one feature request available for voting here. By voting, you will receive a notification when this feature is released.

Workaround

However, even though there is no native feature, it doesn't mean you can't conduct an A/B test.

To perform an A/B test, you need:

  • Two similar audiences (each audience should have at least 300 people to ensure reliable statistics for the A/B test).

  • Duplicate sequence A and make changes to sequence B, such as modifying email templates to test copywriting.

  • Launch two campaigns: one with your identity + audience A + sequence A, and another with your identity + audience B + sequence B.

It’s up to you now!

Now that you know how to conduct an A/B test, why don’t you try it out?

Moreover, you can go further by adding Spins and variables!

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