Using this action, your identity will send an email to your lead on his default professional email.
If the professional email hasn't been found, the action will be ignored. You'll be notified in your "Activity" menu.
There are three possibilities in the email settings, let's go through them!
Send emails only to verified business email addresses (default)
By default, La Growth Machine only sends e-mails to professional e-mail addresses.
We do Sales Automation, which means we automate directly from your professional email.
This has the advantage of being much more deliverable (+70-80% open rate) since you're not identified as sending from a marketing inbox, so you don't end up in the Promotions boxes.
The disadvantage is that you're limited in volume - around 300 / day max (depending on your provider).
Unlike Marketing Automation, which uses a marketing domain rather than your business domain to send emails.
The advantage is that there is no theoretical limit on the number of emails that can be sent.
The disadvantage is that the email in question is easily identified as marketing and will very often end up in the Promotion inbox. The average open rate on this will be 10-15%... Max 30-35% if you have a good brand
This is very useful for newsletters, notifications, etc... Where you don't need volume constraints, but it's very bad for prospecting, since most of the emails won't be read.
Send emails to personal email addresses
By default, La Growth Machine never sends emails to personal email addresses, as this is not recommended for B2B. However, if you need to use them for specific purposes (recruiting or prospecting individual companies), you can activate the sending of e-mails to personal e-mail addresses in your campaign settings.
Send emails to unverified email addresses (catch-all)
Activate"Send email to Catch all Emails" to enable enrichment of catch-all emails,
La Growth Machine will never provide you with any emails that we've been able to verify, so if a receiving server is in catch-all mode, we won't send you any emails. However, if your enrichment rate is low or you're targeting large accounts, you should consider activating the option,
