When using this action, your identity will send a Twitter Direct Message to your Lead. Twitter will notify your lead that you sent a message in 2 ways: by email and in a notification within twitter.
⚠️ Note that you CANNOT send direct messages to people you are not connected with unless they opted in (this is rarely the case...).
If your lead doesn’t accept direct messages, LaGrowthMachine will skip this action and move to the next one. You will be able to see if the message has been successfully sent in the “Activity” menu.