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What limits should I set on LinkedIn?

Making sure your account remains protected at all time.

Marion Regimbeau avatar
Written by Marion Regimbeau
Updated this week

Overview

If you’re new to automating LinkedIn actions or unsure how to protect your account, this guide will help you understand the right limits to set, how to scale activity gradually, and what triggers LinkedIn restrictions. By following these recommendations, you’ll avoid getting blocked and keep your account safe for the long term.

Key benefits:

  • Control your LinkedIn activity to avoid restrictions.

  • Scale your activity gradually to ensure safety.

  • Adjust your limits based on your account’s age and activity level.

  • Stay within safe limits and avoid getting blocked or flagged.


Understanding LinkedIn limits

My account is fairly new and/or I’m not very active yet

If your account is only a few weeks old or older but barely used, you should increase your daily volume gradually.

An unusual spike in activity is a red flag for LinkedIn. No human goes from almost no activity to 100 connection requests and messages in one day.

Here’s how to scale safely:

  • LinkedIn profile visits: Start at 40/day, increase by 10 until 80/day

  • LinkedIn connection requests: Start at 40/day, increase by 10 until 80/day

  • LinkedIn messages: Start at 40/day, increase by 10 until 120/day

If your LinkedIn account is already active

You can start directly at the recommended values:

  • LinkedIn profile visits: 80/day

  • LinkedIn connection requests: 80/day

  • LinkedIn messages: 120/day

Free vs paid LinkedIn accounts

Free accounts now face stricter limits than paid accounts, which can significantly impact how you use LinkedIn for outreach. Here's the breakdown:

  • Free accounts:

    • 150–250 connection requests/week (without notes)

    • 10 connection requests/month (with notes, limited to 200 characters)

  • Paid accounts:

    No restrictions on connection requests or notes, but LinkedIn still monitors activity and engagement.

Important: If you use a free account, these restrictions affect your ability to send connection requests and notes. Consider upgrading if you need more flexibility.

Best practices to avoid restrictions

To minimize the risk of getting blocked or flagged by LinkedIn, follow these best practices:

  1. Scale activity gradually: Start with lower limits and increase your activity over time. Avoid sudden spikes in visits, requests, and messages.

  2. Maintain engagement quality: LinkedIn looks at metrics like connection acceptance rate, reply rate, and SSI. Ensure you're engaging with people who are interested in your outreach.

  3. Use notes strategically: Adding a note to connection requests increases your reach significantly. Even though free accounts can only send 10 connection requests with notes per month, using notes for the right prospects can be very effective.

  4. Avoid high-volume strategies: Sending a massive volume of requests or messages may lead to restrictions. Focus on quality engagement rather than quantity.

  5. Manage time zones: Set your time zone correctly to avoid awkward message delivery times. If you're in one time zone but messaging prospects in another, their responses might arrive too late or too early.

How La Growth Machine reacts to LinkedIn restrictions

When La Growth Machine detects a LinkedIn restriction, it automatically slows down your LinkedIn actions for 24 hours. This gives LinkedIn time to process the activity and lift the restriction early, often in less than 24 hours.

How to modify your limits in La Growth Machine

To adjust your activity limits in LGM, simply follow these steps:

  1. Select the identity for which you want to adjust the limits.

  2. Click on Limits & Hours.

  3. In the settings, you’ll find options to modify action limits for profile visits, connection requests, and messages.

  4. Adjust the values to match the recommended safe limits based on your account age and activity.

  5. You can also set your time zone and custom hours to ensure messages are delivered at appropriate times.

By adjusting these settings, you can ensure your LinkedIn activity stays within safe limits and avoid restrictions.


FAQs

What triggers LinkedIn restrictions?

Restrictions can be triggered by low acceptance rate, low reply rate, low SSI score.

Why are free LinkedIn accounts more limited now?

LinkedIn introduced stricter rules for free accounts in late 2023 to reduce spam and improve the overall user experience.

Are notes still useful even with stricter limits?

Yes! Notes allow you to pitch all leads, not just those who accept your connection requests. This can increase your reach by 3×.

How does La Growth Machine react when I hit limits?

LGM automatically slows down your actions for 24 hours and retries afterward, as weekly limits are often lifted before the full week is over.

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