Overview
Optimizing your LinkedIn profile is key if you want to be more visible, get discovered by potential leads, and improve your connection acceptance rate. The more information you share, the more trustworthy and credible you appear — and the more people will want to connect and engage with you.
Key benefits
Higher visibility to help prospects easily find you
Stronger credibility thanks to a complete and professional profile
Better acceptance rates when sending invitations and messages
Best practices to optimize your LinkedIn profile
Use a convincing profile picture
LinkedIn is a professional network, and you’re reaching out to people to introduce yourself and your company. Your photo should reflect that professionalism.
Show your face clearly — skip the vacation photos.
Use a neutral or professional background.
Aim for a friendly, approachable smile. Being professional doesn’t mean being stiff!
Choose a cover photo that sparks curiosity
Your banner is a great opportunity to share a bit more about who you are and what you do.
You can include:
Your company’s logo
Your value proposition
Client testimonials
Photos of you at work (webinars, customer conversations, events…)
Write a bio that highlights your expertise
After your name, this is the first thing your leads see when you send a connection request. They need to quickly understand who you are and how you can help them.
Your bio should show:
What you do
The company you work for
Your area of expertise
Tip: Keep it short and sharp — 120 characters max. 👊
Add some personal information so people can get to know you
In this “About” section, highlight what matters most to you and what your prospects should remember about you.
You can mention:
What motivates you
Your role in your company
Your achievements and background
How you can help your audience
A call-to-action (event, article, resource, etc.)
Add detailed experience to show what you actually do
Start by explaining what your company does, its main strengths, and what makes it valuable. Then describe your role and daily responsibilities using bullet points for readability.
Link each experience to your company’s LinkedIn page so visitors can learn more
Add your company website or any relevant link
Optimize your company page
Your prospect will likely visit your company page next — make sure everything is well configured.
Description tips
A good company description should include:
Why you do what you do: the problem you solve, summarized in one engaging sentence
How you solve it: your approach and methods
Your added value: concrete and measurable impact
Social proof: recognizable clients, number of users, key trust markers
Add your website
Anyone curious about your company will want to visit your website — link it directly to your page.
Make sure employees are correctly listed
The perceived size of your company builds trust. Ensure your teammates:
Are listed under your company
Follow your LinkedIn profile optimization guidelines
Be active on LinkedIn
Like, comment, post, write articles! If you’ve created content before, repurpose it and share it again.
The more active you are, the more visible you become in LinkedIn’s feed.
Make your profile public
Perfecting your profile is pointless if people can’t see you.
Make sure your profile views are public so people get notified when you visit their page.
Ensure your profile picture is visible to everyone, including people outside your network. Go to your profile photo settings and set it to Public or All LinkedIn members.
Make sure people can see your full name when researching you. Go to the Full name LinkedIn Option and adjust your setting
Once everything is set, do a final check using LinkedIn’s public profile preview feature.
You now have everything you need to optimize your LinkedIn profile and increase your acceptance rate! 🎉
FAQs
Why should I optimize my LinkedIn profile?
Why should I optimize my LinkedIn profile?
An optimized profile increases visibility, credibility, and acceptance rates when reaching out to prospects.
How important is the profile picture?
How important is the profile picture?
Very. It’s one of the first trust signals people look at when deciding whether to accept your request.
What should I write in my LinkedIn bio?
What should I write in my LinkedIn bio?
Focus on what you do, who you help, and your area of expertise — in 120 characters or less.
Should my LinkedIn profile be public?
Should my LinkedIn profile be public?
Yes! Keeping your profile and picture public ensures prospects can see who you are before accepting your invitation.
How can I make my LinkedIn account more visible?
How can I make my LinkedIn account more visible?
Stay active: comment, like, publish posts, and share content regularly to appear more often in the feed.