Overview
Want to boost your visibility and drive more traffic from LinkedIn? Here’s a powerful (and often overlooked) trick: you can customize your link preview before sending it.
It takes about 20 minutes, and the impact can be massive — in some cases, it can triple your click-through rate. Not bad, right? 😉
If you’re hunting for clicks on LinkedIn, this article is definitely for you.
Key benefits
Higher click-through rates thanks to optimized previews
Clearer messaging at first glance
Stronger visibility in the LinkedIn feed
What happens when you share a link on LinkedIn?
Every time you share a link on LinkedIn, the platform automatically generates a preview based on the link’s metadata (Open Graph tags).
Here’s what a poorly optimized link usually looks like:
No image 🚫
Unclear or vague title 🤷
Overly long description 📖
Result: no one wants to click
Now compare that with a well-optimized link:
Clear topic: webinar, detailed subject, date, speakers, and brand 👍
Strong visual that explains everything on its own
Simple, explicit title
You can even push things further by using GIFs to grab attention.
How to optimize your link effectively
Images are everything
Your image represents roughly 90% of the click decision. Depending on your goal, it should be:
Intriguing, to spark curiosity
Crystal clear, to trigger clicks based on interest
Typical use cases:
An intriguing visual to drive traffic to a website
A clear, informative visual for a webinar or event
The title matters too
The title reinforces the message carried by the image. It should:
Mention the brand
Set clear expectations about what the user will get
A simple and effective format:
BRAND – what you do / what you offer
What about the description?
If you need a description, your image probably isn’t doing its job.
A strong LinkedIn link often doesn’t need a description at all — the image and title should be enough.
How to reset a LinkedIn link preview
LinkedIn caches link data for 7 days. If you update your image, title, or description, you’ll need to force a refresh.
To do this, use LinkedIn’s Post Inspector tool. The update is instant.
Depending on your CMS:
On Webflow: page settings → Open Graph
On WordPress: via an Open Graph plugin
Advanced: personalize every single link
If you really want to take personalization to the next level, you can customize each link individually.
By combining Hyperise with the custom variables of La Growth Machine, you can generate dynamic, personalized links for every prospect.
LinkedIn link preview policy (Hyperise)
Important reminder: you can’t embed images directly into LinkedIn Direct Messages. LinkedIn forces you to send a link and automatically generates a preview.
Also note: GIFs don’t work natively in LinkedIn messages.
So does that mean personalized images on LinkedIn are impossible? Luckily, no.
What is Hyperise?
Hyperise is a SaaS solution that lets you create personalized links with dynamic landing page previews.
These links can be sent via email or LinkedIn while maintaining a high level of visual personalization.
How to integrate Hyperise with La Growth Machine
Hyperise works by generating URLs that include dynamic parameters used to customize the preview.
All you need to do is:
Create a personalized link in Hyperise
Use La Growth Machine’s custom variables
Pass the data needed for personalization
The result: highly personalized links — even on LinkedIn — with a maximum impact on click-through rates.
FAQs
Why do my LinkedIn links get so few clicks?
Why do my LinkedIn links get so few clicks?
In most cases, the preview isn’t optimized: missing or unclear image, vague title, or an unnecessary long description.
Can I change a link preview after sharing it?
Can I change a link preview after sharing it?
Yes, but LinkedIn caches previews for 7 days. Use the Post Inspector to force an update.
Is a description really necessary?
Is a description really necessary?
Not always. If your image and title are clear, the description becomes optional.
Can I send personalized images on LinkedIn?
Can I send personalized images on LinkedIn?
Not directly, but tools like Hyperise allow you to personalize link previews.
Does this strategy work for email too?
Does this strategy work for email too?
Absolutely. Link optimization and personalization work extremely well in email campaigns as well.