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How to optimize your Twitter / X profile to build trust?
How to optimize your Twitter / X profile to build trust?

Some best practice to maximize your chances!

Adrien Moreau Camard avatar
Written by Adrien Moreau Camard
Updated over 3 months ago

Thinking about using Twitter / X in your prospection? If your audience is active there, you definitely should! The reply rate there is through the roof.

But let’s make sure you’ve built a Twitter profile that will build trust.

Want to master Twitter as an outbound channel? Read-on

Table of contents :

A step-by-step breakdown of how your profile will be read

To understand which part of your profile you must work on, let’s take a step back and see how your profile will be discovered.

More than 80% of Twitter usage comes from mobile. Let’s analyse mobile discovery first

Your profile on mobile

Whenever you load your profile, here’s the common order discovery :

  • Bio: This is centered and probably the first thing they’ll read about you

  • Link: discreet but still in the middle, this will attract traffic

  • Following/Followers count: a minimum of both is important t

  • Your picture: of course, it’s important to look welcoming

  • Your pinned tweet: an opportunity to pitch

  • Then two things might happen: they might scroll and almost not see the banner, or notice it. But the banner is a discreet argument

Since more than 80% of Twitter’s usage happens on mobile, you should focus your optimization efforts given this information.

Let’s have a quick look too at how it looks on a desktop

Your profile on a desktop

Whenever you load your profile, here’s the common order discovery :

  • Profile picture

  • Banner: much more predominant on desktop, a good banner will stand out and can be used to communicate info

  • Bio

  • Follower count

  • Link

  • Pinned tweet: only if they might scroll

It makes sense not to forget to optimize your banner.

Let’s now deep-dive into each optimization

Optimizing your bio

Your bio should be clear and concise. Focus on using keywords your audience will understand/relate to, and don’t forget to link your experiences using @XXX mentions or links.

Think about your goal :

  • If you want to build trust, show expertise

  • If you want to show expertise, mention experiences, and specialization

  • If you want to pitch your product, pitch your company

  • Etc…

Optimizing your profile picture

The next most important thing. You want to look like a nice guy. Someone you’d think after looking at the picture “Yeah, I’d love to connect with him”.

Key features to build trust :

  • Show your face and not a picture of you taken while having a beer during your last holidays!

  • Background: plain and neutral, in a professional environment or matching your professional activities

  • Smile and be friendly: professional does not mean so serious, be friendly so people will want to chat with you!

Optimizing your followers/following count

This is easy :

  • No followers: suspicious

  • Many followers: damn that guy is an expert/influencer

  • Low followings: ok

  • Too many followings: damn that guy is a robot

It’s all about balance!

Optimizing your banner

The banner is an opportunity to pitch your product visually. Don’t put a landscape, seize the opportunity to showcase what you do!

Here are great examples of banners:

  • @AdMoCam - it’s me :). Our main asset is our visual builder. We’ve focused on that! It’s intriguing, and if you look at it, can be understood!

You get the idea :)

Optimizing your pinned tweet

If your visitor scrolls into your profile, the pinned tweet will be the next to see they see. It’s a perfect opportunity to pitch. Three key components :

  • Text: to pitch obviously

  • Link: work on the previous link to drive curiosity and traffic

  • Social proof: if you can, have likes and reshare on that pinned tweet to build social proof

It’s up to you now!

If you’ve followed our recommendations, you should be set for a successful Twitter prospection. Want to go further, have a read at :

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