Thinking about using Twitter / X in your prospection? If your audience is active there, you definitely should! The reply rate there is through the roof.
But let’s make sure you’ve built a Twitter profile that will build trust.
Want to master Twitter as an outbound channel? Read-on
Table of contents :
A step-by-step breakdown of how your profile will be read
To understand which part of your profile you must work on, let’s take a step back and see how your profile will be discovered.
More than 80% of Twitter usage comes from mobile. Let’s analyse mobile discovery first
Your profile on mobile
Whenever you load your profile, here’s the common order discovery :
Bio: This is centered and probably the first thing they’ll read about you
Link: discreet but still in the middle, this will attract traffic
Following/Followers count: a minimum of both is important t
Your picture: of course, it’s important to look welcoming
Your pinned tweet: an opportunity to pitch
Then two things might happen: they might scroll and almost not see the banner, or notice it. But the banner is a discreet argument
Since more than 80% of Twitter’s usage happens on mobile, you should focus your optimization efforts given this information.
Let’s have a quick look too at how it looks on a desktop
Your profile on a desktop
Whenever you load your profile, here’s the common order discovery :
Profile picture
Banner: much more predominant on desktop, a good banner will stand out and can be used to communicate info
Bio
Follower count
Link
Pinned tweet: only if they might scroll
It makes sense not to forget to optimize your banner.
Let’s now deep-dive into each optimization
Optimizing your bio
Your bio should be clear and concise. Focus on using keywords your audience will understand/relate to, and don’t forget to link your experiences using @XXX mentions or links.
Think about your goal :
If you want to build trust, show expertise
If you want to show expertise, mention experiences, and specialization
If you want to pitch your product, pitch your company
Etc…
Optimizing your profile picture
The next most important thing. You want to look like a nice guy. Someone you’d think after looking at the picture “Yeah, I’d love to connect with him”.
Key features to build trust :
Show your face and not a picture of you taken while having a beer during your last holidays!
Background: plain and neutral, in a professional environment or matching your professional activities
Smile and be friendly: professional does not mean so serious, be friendly so people will want to chat with you!
Optimizing your followers/following count
This is easy :
No followers: suspicious
Many followers: damn that guy is an expert/influencer
Low followings: ok
Too many followings: damn that guy is a robot
It’s all about balance!
Optimizing your banner
The banner is an opportunity to pitch your product visually. Don’t put a landscape, seize the opportunity to showcase what you do!
Here are great examples of banners:
@AdMoCam - it’s me :). Our main asset is our visual builder. We’ve focused on that! It’s intriguing, and if you look at it, can be understood!
@Abel_Riboulot - Simple but effective reminder of what they do
@eFounders - You get it
@guillaumecabane - Interesting usage of stage picture to showcase expertise
You get the idea :)
Optimizing your pinned tweet
If your visitor scrolls into your profile, the pinned tweet will be the next to see they see. It’s a perfect opportunity to pitch. Three key components :
Text: to pitch obviously
Link: work on the previous link to drive curiosity and traffic
Social proof: if you can, have likes and reshare on that pinned tweet to build social proof
It’s up to you now!
If you’ve followed our recommendations, you should be set for a successful Twitter prospection. Want to go further, have a read at :