You'll be able to use a Has Attribute block to check whether your lead has any specific data on his contact record.

You might want to check whether the lead has an email address, Twitter address, company name, or any other attribute.

For example, with the sequence below, we'll check whether the lead has a personal email address or not:

🔥 Tip: You can also use this condition for Custom Attributes. This allows you to add specific attributes for some of your leads, leave this attribute empty for others, and use this condition to differentiate the leads in your sequence.

For example, you might want to have copywriting in 2 different languages on the same campaign. You'll need to put a value in your Custom Attribute1, for example, "FR" for French leads, and leave the Customs Attribute 1 empty for foreign leads.

So when you put Has Attribute? > Custom Attribute 1, French leads will be directed to the YES branch, while foreign leads will be directed to the NO branch! How convenient!