Overview

Inbox Rotation is a key feature designed to optimize your email campaigns by distributing sends across multiple inboxes. This approach improves deliverability and reduces the risk of your emails being flagged as spam.

Key benefits

Higher deliverability through smart send distribution
Lower risk of blacklists, spam flags, and blocks
Campaign continuity even if one address runs into issues

What is inbox rotation

Inbox Rotation automatically alternates email sends between multiple addresses from the same domain (or different domains).

Instead of sending everything from a single inbox, La Growth Machine balances sends across several inboxes.

The result: less pressure on each address and a healthier sender reputation.

Why use inbox rotation

Sending all your emails from one address comes with real risks:

Blacklisting
Spam detection
Provider limits being exceeded

Inbox Rotation solves this by rotating between multiple addresses, for example:

Each address is used in turn, ensuring better stability and stronger deliverability.

What are the benefits of inbox rotation

Improved deliverability: spreading volume lowers spam filtering
Reduced provider limits: stay under daily caps imposed by email services
Sender diversification: if one inbox is penalized, others keep running

Send better, not more

The goal of Inbox Rotation is not to send more emails, but to send them more intelligently.

At La Growth Machine, we don’t recommend mass emailing—it’s inefficient and often counterproductive. We advocate for:

Fine-grained segmentation
Targeted, personalized messaging

By focusing on quality over quantity, your emails stay relevant, reach the right audience, and generate more replies.

Why you should avoid maximum limits

Even though Gmail allows around 500 emails per day and Outlook up to 5,000 per day, pushing close to these limits—especially for outreach—often leads to:

Immediate spam filtering
Lower deliverability
Long-term damage to sender reputation
Temporary blocks
Sending suspensions

Important: bulk sender rules typically require:

Proper authentication
Low complaint rates
An unsubscribe link
“Human-like” sending behavior

Bottom line: less = better for cold email.

How inbox rotation works

Step-by-step guide

Add your email addresses
Add the inboxes you want to use in the Email settings section of your account.
Set up your campaign
Configure your campaign and select which email addresses to include in the rotation.
Automated rotation
La Growth Machine’s algorithms automatically distribute sends across your inboxes—no manual setup needed.
Continuous optimization
Monitor campaign performance and adjust your strategy to maintain a strong sender reputation.