Table of contents :
What is Inbox Rotation?
Inbox Rotation is a key method to optimize your email campaigns. It involves distributing the sending of your emails across multiple email addresses to improve deliverability and maximize the chances of avoiding spam filters.
Why using it?
When all your emails are sent from a single address, it increases the risks: blacklisting, spam detection, or hitting provider-imposed limits. Inbox Rotation solves these issues by rotating between multiple addresses, for example:
These addresses are used in rotation for sending emails, reducing the strain on any single address and ensuring better deliverability.
Benefits of Inbox Rotation
✅ Improved deliverability: Your emails are more likely to land in the primary inbox instead of spam.
✅ Protection of sender reputation: By avoiding overloading a single address, you maintain a positive sender reputation with email providers.
✅ More natural sending patterns: Spreading emails across multiple addresses makes them appear more human and less automated.
Sending better, not more
The purpose of Inbox Rotation is not to send more emails but to distribute them better to increase deliverability. At La Growth Machine, we do not recommend mass emailing, as it is ineffective and often counterproductive. Instead, we advocate for precise segmentation and finely targeted messaging. By focusing on quality over quantity, your emails are more likely to resonate with recipients and generate meaningful responses.
How does it work?
Step-by-step process
Add your email addresses: Integrate the email addresses you want to use in the "email settings" section of your account.
Set up your campaign: Prepare your campaign and choose the email addresses you want to include in the rotation.
Automated rotation: Our algorithms automatically distribute your sends across the selected email addresses, with no manual effort required.
Continuous optimization: Monitor your campaign performance to adjust your strategy and maintain an excellent sender reputation.
Questions
In which plan Inbox Rotation is available?
Inbox Rotation is available starting from our Pro plan:
Pro plan: Up to 5 email addresses.
Ultimate plan: Up to 10 email addresses.
Do I need to manage the rotation manually?
No, we handle everything. Once your addresses are connected, the system automatically manages the rotation for you. You only have to choose the email adresses you want to use in the campaign.
What types of email addresses can I use?
We recommend professional email addresses (with an authenticated domain, e.g., yourdomain.com) to maximize credibility and deliverability.