It's finally there! The new sequence builder is out to make your life (and ours in support 😅) much easier!
Let's take a minute together to discover the differences and what it implies
Table of content :
Introducing "Smart Sequences", a faster and easier way to build sequences!
LaGrowthMachine's workflow was already great. You could build powerful multichannel sequences on a single platform. But it was also kind of clunky :
They were a lot of tiles to build a single workflows
It was easy to make mistakes or miss a condition
In all, some of you were afraid to use it!
We've worked hard to introduce Smart Sequences, a new way of building sequences!
So long Drag & Drop, hello smart recommendations!
While it's very cool to use, drag & drop left you all alone in understanding and making sure that your sequence would work.
Now, the sequence builder will automatically suggest the next best move!
You just sent a connection request on LinkedIn? Next best moves?
As soon as they connect within the next X Days, let's do Y
If they don't connect within the next X Days, let's do Z
You just sent a DM? Next best moves
You just sent an email? Next best moves :
Every single action has pre-planned next best moves. It's now impossible to make mistakes!
Exit settings make life easier!
Another problem with the sequence builder is that we had no exit setting. 99% of the time, you'd want LaGrowthMachine to automatically stop anytime a reply happened. But you'd have to plan it out, adding complexity to the sequence.
Introducing "Exit setting", a new feature that allows you to decide when LaGrowthMachine should stop a sequence. No need to plan it out every time you add a message, it's global now with three settings :
Exit Sequences when lead replies: standard, stops the sequences and tracks a conversion
Custom Exits: sometimes, you want to add a Webhook, or unfollow the lead on Twitter anytime there is a reply. You can do that by customizing your exit
Smaller sequence, twice as powerful
The major problem of LaGrowthMachine sequences is that, as you build it up, they got quite complex to read! Too many tiles.
Using the smart sequences, we've greatly reduced the volume of information on the screen for much easier readability, moving from this
To this
And yes, both do exactly the same thing!
No more excuses now, anyone can build!
Replies and new connections are now detected live!
A lot of you have been asking for this: live stats. It's now available :
Every single new relation on LinkedIn are detected live and updated on the dashboard
Since we detect new relations live, we're also much quicker to react and send that follow-up as soon as it is possible!
Same for emails!
Live stats will allow you to have greater visibility on the early performance of campaigns.
But also, will make the CRM integrations much powerful :
Live detections means also the CRM is updated live
If you're using Lifecycles, your CRM will be updated as soon as the triggers happen!
Sending you live information means you'll be able to react faster, which a human would do!
What happens to my old sequences?
For every good news, there is also some sad news.
Since the new sequences are much different from the old sequences, we've made the decision to block any edition on the old sequences. Allowing you to continue on the old model would be detrimental :
Both models can't work together, it'd risked your campaigns
The new model is so much better anyway!
You can still use your old sequences for campaigns, but you won't be able to edit
them anymore.
The good news is since it's so easy to build with the Smart Sequences, you'll transition in no time.
It's up to you now!
Should you have any questions, the team is available to chat via Intercom!
We've excited to see what new strategies you'll build!