Table of contents :
What is Make?
Make is a powerful automation tool that allows you to create workflows (or "scenarios") connecting multiple applications. Unlike other automation tools like Zapier, Make offers a highly visual and flexible interface, making it easier to design complex workflows with multiple branches and conditions. Whether you’re managing lead enrichment, campaign follow-ups, or engaging website visitors, the Make integration empowers you to do more, faster, and with greater precision.
How does it work?
The Make integration with La Growth Machine enables seamless automation across different parts of your sales and marketing workflows. Here's how it works:
Set up triggers: Define the events that will kickstart your workflows, such as when a prospect opens an email, accepts a LinkedIn invitation, or changes status in La Growth Machine.
Create actions: Specify the tasks that follow the trigger, like sending a notification to Slack, adding a lead to a specific audience, or updating their information in your CRM.
Connect your tools: Use Make to integrate La Growth Machine with other applications, creating a fully automated workflow tailored to your goals.
Difference between Triggers and Actions
What is a Trigger?
A trigger is an event that automatically initiates a workflow in Make. For example:
When a prospect opens an email.
When a LinkedIn invitation is accepted.
When a tag is updated in LGM.
These events are crucial for detecting opportunities and responding immediately.
What is an Action?
An action is a task automatically executed following a trigger. For example:
Sending a Slack notification to your team.
Updating a lead in LGM.
Adding a lead to an engagement campaign.
Actions capitalize on triggers by performing concrete tasks without manual intervention.
Complete Example
Trigger: A prospect opens a campaign email.
Action 1: A notification is sent to Slack to inform the team.
Action 2: The lead's status is updated in LGM.
This chain of events ensures optimal responsiveness and seamless execution of your strategies.
Use cases examples
Here are some possible use cases:
Interaction tracking: Receive instant notifications whenever a prospect engages with your content.
Personalized follow-ups: Set up a trigger to notify your team when an email is opened or a LinkedIn message is read, so you can plan a timely follow-up.
Visitor engagement: Automatically identify visitors to your site and add them to an audience ready to be engaged.
Status management: Manually update a lead’s status to "Interested" in LGM to trigger an action, such as sending a Slack notification to your team or adding the lead to a new targeted campaign.
CRM data synchronization: Automatically synchronize information with your CRM whenever a prospect responds to an email or interacts with content for optimal follow-up.
Post-campaign task automation: When a campaign ends, use a workflow to send a summary report to your team and schedule the next wave.
Prospect qualification: Analyze email responses and automatically qualify prospects based on their engagement, prioritizing your efforts. Receive instant notifications whenever a prospect engages with your content.
& many more.
Questions
How to get started?
Create a Make account: Sign up for a free account on Make if you don’t already have one.
Connect your La Growth Machine account: Use the API or direct integrations available in Make to link your accounts.
Design your workflows: Start building scenarios tailored to your prospecting needs.
Test and refine: Run your workflows and make adjustments to ensure everything operates smoothly.
In which plan is the integration available?
The Make integration is included with La Growth Machine starting from the Pro plan.